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“The Bigdatr platform is a dream to use and provides us with highly actionable insights”Ian Ross, Superannuation Industry
Your questions
answered
What specific data points do you provide?
Advertising Creative
- Alert notifications for competitor advertising.
- Access to downloadable ad creatives (images, videos, transcripts, metadata).
- AI-powered analysis of messaging strategy, product placement, promotions, and demographic targeting.
- Daily monitoring of ad schedules and activity.
- Target audience broken down by age and gender.
Media Value
- Estimated advertising spend by brand, publisher, industry, and more.
- Competitor Share of Voice across channels, industries, and time periods.
- Media mix analysis showing channel allocation.
- Historical spend trends and seasonal patterns.
Advertising Auditing
- Compliance checks against legal and industry standards.
- Customisable risk scanning with machine learning.
- Detailed audit reports with prioritised risks.
How often is the data pulled through?
Our platform is updated daily with advertising from all media types, providing a complete view of the advertising landscape and keeping you informed about your competitors.
To help you stay on top of this data, you can personalise your email notifications to focus on the brands that matter most, ensuring you never miss any competitor activity in the market.
Can I export reports or dashboards?
You can explore the data directly in the platform or pull exactly what you need—creatives can be exported as PDFs, CSVs, or media files, while media spend can be exported as CSVs. You can also build reports in the platform to quickly highlight the brands, publishers, and segments that matter most, helping you save time.
What media channels does Bigdatr monitor?
We track a wide range of media types, as shown below, to help you understand advertising activity and trends in your local market. If you’d like to explore your local market in more detail, our team is always happy to help.
- Television: Metro and Regional TV across all major networks.
- Radio: Metro and Regional radio stations nationwide.
- Subscription TV: FOXTEL
- Digital Video: YouTube ads, TikTok FYP ads, and connected TV platforms (BVOD) like 9Now and 7Plus.
- Digital Display: Banner ads, native advertising, and programmatic display across major ad networks.
- Social Media: Facebook posts and stories, Instagram Stories/Reels, X (Twitter) in-feed ads, LinkedIn, Pinterest and TikTok sponsorships.
- Out of Home: Roadside billboards, transit advertising, and retail/shopping centre outdoor furniture.
- Digital Search: Google Ads, Yahoo Ads, and other search advertising platforms.
- Historical Newspapers and Magazines: Leading magazines, such as Money Magazine, Australian Gourmet Traveller, and Women’s Day, as well as prominent national, state and regional newspapers like The Daily Telegraph, Herald Sun, Newcastle Herald, and The West Australian.
Is there support included in the trial?
Yes! Just like any other Bigdatr user, our local team is available to answer any questions you might have. They can walk you through the platform, helping you navigate it with ease and uncover the insights you need.
What help and support do Bigdatr platform users have access to?
Our local team is here to help you get the most from the platform. You can reach our Customer Success Specialists via live chat, email, or book a one-on-one session. We also provide regular training sessions and share platform updates and insights to keep you informed.
How quickly can we get up and running, and what is the onboarding process?
Once you join the Bigdatr network, you’ll have immediate access to the platform. Our team will guide you through onboarding and training at a time that works best for you and your team. It only takes about an hour, so you can quickly start uncovering the insights that make a difference.